Sustainability . Sustainability is a notion that proposes that socially responsible firms will somehow financially outperform other less responsible firms in the long run. This might result from customer loyalty, better employee morale, or public policy favoring ethical conduct. Empirical results testing this hypothesis are mixed, neither suggesting that more responsible firms, on the average, have a clear financial advantage nor a large burden. Thus, a useful approach may be to determine (1) specific circumstances under which a firm may actually find the more responsible approach to be more profitable, (2) under which circumstances responsible behavior can be pursued without an overall significant downside, and (3) the ethical responsibilities that a firm faces when a more responsible approach may be more costly.
The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers. Rob Harrison, Terry Newholm and Deirdre Shaw Introduction PART ONE: THEORISING ETHICAL CONSUMPTION Clive Barnett, Philip Cafaro and Terry Newholm Philosophy and Ethical Consumption Roger A Dickinson and Mary L Carsky The Consumer as Economic Voter PART TWO: CAMPAIGNERS AND CONSUMERS Tim Lang and Yiannis Gabriel A Brief History of Consumer Activism Rob Harrison Pressure Groups, Campaigns and Consumers Hannah Berry and Morvern McEachern Informing Ethical Consumers Scott Clouder and Rob Harrison The Effectiveness of Ethical Consumer Behaviour PART THREE: UNDERSTANDING ETHICAL CONSUMERS Terry Newholm Case Studying Ethical Consumers' Projects and Strategies H[ac]el[gr]ene Cherrier Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption Deirdre Shaw Modelling Consumer Decision Making in Fair Trade Marsha A Dickson Identifying and Profiling Apparel Label Users Barry Clavin and Alex Lewis Focus Group on Consumers' Ethical Beliefs Robert Worcester and Jenny Dawkins Surveying Ethical and Environmental Attitudes PART FOUR: RESPONDING TO ETHICAL CONSUMERS Carol A Adams and Ambika Zutshi Corporate Disclosure and Auditing Andrew Crane Meeting the Ethical Gaze Challenges for Orientating to the Ethical Market This book provides an extremely succinct account of ethical consumer behavior. The book provides a broad overview of the area through the authors appropriate choice of chapters.
Stanford sinologist David Shepherd Nivison , in The Cambridge History of Ancient China , writes that the moral goods of Mohism "are interrelated: more basic wealth, then more reproduction; more people, then more production and wealth ... if people have plenty, they would be good, filial, kind, and so on unproblematically."  The Mohists believed that morality is based on "promoting the benefit of all under heaven and eliminating harm to all under heaven". In contrast to Bentham's views, state consequentialism is not utilitarian because it is not hedonistic or individualistic. The importance of outcomes that are good for the community outweigh the importance of individual pleasure and pain.