Introduction personal statement

Apple spent $ million purchasing all 39 advertising pages in a special, post-election issue of Newsweek , [40] and ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad condition that they could no longer be sold. This marketing campaign caused CEO John Sculley to raise the price from US$1,995 to US$2,495 (about $5,200 when adjusted for inflation in 2010). [39] [41] The computer sold well, nonetheless, reportedly outselling the IBM PCjr which also began shipping early that year. [42] By April 1984 the company sold 50,000 Macintoshes, and hoped for 70,000 by early May and almost 250,000 by the end of the year. [43]

From his passionate studies of human aggression and violence, Albert Bandura has determined that mechanisms of moral disengagement help remove the shame or guilt of behaving immorally. He argues that these mechanisms are especially effective when succumbing to such immoral behaviors can be views as simply “conforming to the values of their role models, spiritual guides, or political leaders,” which are promoted “often with the help of the media (Moral disengagement-Introduction, Kathie M).” In other words, the mechanisms of moral disengagement that influence the behaviors we are often exposed to by the Media and recognized political figures promote the use of moral disengagement in those exposed to them. This idea is also supported and explained in Social Learning theory discussed in Family Violence in a Cultural Perspective. This theory is one of the most widely accepted theories for understanding the use of behaviors, and states “aggressive behaviors are learned… through modeling observed behaviors in important role models (MM&H 2-20).”

Introduction personal statement

introduction personal statement

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