The mission of Texas A&M University-Kingsville is to develop well-rounded leaders and critical thinkers who can solve problems in an increasingly complex, dynamic and global society. Located in South Texas, the university is a teaching, research and service institution that provides access to higher education in an ethnically and culturally diverse region of the nation. Texas A&M-Kingsville offers an extensive array of baccalaureate and master's degrees, and selected doctoral and professional degrees in an academically challenging, learner-centered and caring environment where all employees contribute to student success.
The university consistently ranks among the top ten public universities each year in enrollment of National Merit scholars.  According to the College Board , the fall 2008 entering freshman class consisted of 54% students in the top 10% of their high school graduating class, 86% in the top quarter, and 99% in the top half.  Seventy-four percent of these students took the SAT . The middle 50% of the freshmen had average scores as follows: in critical reading, 520–630, math, 560–670, and in writing 500–610. Twenty-six percent of the incoming freshmen took the ACT , with the middle 50% scoring between a 23 and 29.  About 80 percent of the student body receives about $420 million in financial aid annually.  The admission rate for students who applied as undergraduates in 2012 was 67%.  The school is rated as "selective" by US News & World Report.